Trends on google

Top searches in google:  

As of April 2025, the most searched keyword on Google globally is "YouTube", with an estimated monthly search volume of approximately 1.1 billion.Top 10 Global Google Searches (April 2025)

1. YouTube – 1.1 billion searches

2. Facebook – 670.4 million

3. WhatsApp Web – 520.7 million

4. Translate – 428.8 million

5. Instagram – 406.6 million

6. Google – 386.3 million

7. Amazon – 384 million

8. Gmail – 378.4 million

9. Weather – 312.8 million

10. Google Translate – 289.8 million

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5 MINUTES TO COMPLETE

Basics of Google Trends

Lesson Header

This beginner’s course will teach you the basics of Google Trends, using the free Trends Explore tool.

Lesson overview

1-overview

What is Google Trends?

Google Trends tells us what people are searching for, in real time. We can use this data to measure search interest in a particular topic, in a particular place, and at a particular time. This lesson will teach you how Google Trends works, and will empower you to interpret this data for yourself.

Selecting a topic

Reading the interest over time graph

Understanding the numbers

Searches by location

Top and rising searches

Data excluded from search

For more lessons, visit:

newsinitiative.withgoogle.com/training/course/google-trends

Selecting a topic

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You can explore Google Trends data using the free Trends Explore tool. The data is grouped into topics to give you the fullest picture of what people are searching for. You can also query individual search terms. 

STEP 1

As you type your query, a drop-down list will appear. At the top is the exact search term you typed. Below, you’ll see a list of topics which Google Trends believes you may be trying to research.

STEP 2

If you see the relevant topic in the drop-down list, click on it to view the data. Otherwise, use the search term.Topics are generally considered to be more reliable for Google Trends data. They pull in the exact phrase as well as misspellings and acronyms, and cover all languages. This is more useful, particularly when looking at world data.

STEP 3

To get a better understanding of the difference between topics and search terms, explore a search term and a topic with the same title, at the same time. You will notice the results look different.